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veganism

I should have taken a photo (I will when back in Vancouver) but the other day I was at the supermarket and I saw a package of alternative (low case) rice. But the package is what caught my attention.

PLANT BASED RICE

..This whole "plant based" label has gotten out of hand.

veganism

@emacsen That sounds like it isn't actually rice. Maybe it's made out of corn starch.

Emacsen

veganism

@jautero

I know what it's made of. I've eaten it before. The point is the phrase "plant based".

In North America, Plant Based is used when talking about meat or milk alternatives. I wouldn't talk about a "plant based" chocolate or a "plant based" salad alternative.